Understanding Communication Research Methods (eBook)

A Theoretical and Practical Approach
Artikelnummer: 978-1-04-011632-6
Einband: Adobe Digital Editions
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Section One: Research Paradigms 1. Introduction and Ethics 2. The Social Scientific Paradigm 3. The Interpretive Paradigm 4. The Critical Paradigm (James P. Dimock) Section Two: Research Design 5. Data 6. Evaluating Research-Warrants 7. Hypothesis and Research Questions Section Three: Research Methods 8. Ethnography 9. Interviewing 10. Focus Groups 11. Content Analysis 12. Discourse Analysis (Margarethe Olbertz-Siitonen) 13. Surveys 14. Descriptive Statistics 15. Inferential Statistics 16. Experimental Design 17. Mixed Methods (Malynnda Johnson) 18. Rhetorical Criticism 19. The Process of Critique (James P. Dimock) 20. Methods of Performance (Desirée D. Rowe and Michael Tristano, Jr.)

Section One: Research Paradigms 1. Introduction and Ethics 2. The Social Scientific Paradigm 3. The Interpretive Paradigm 4. The Critical Paradigm (James P. Dimock) Section Two: Research Design 5. Data 6. Evaluating Research-Warrants 7. Hypothesis and Research Questions Section Three: Research Methods 8. Ethnography 9. Interviewing 10. Focus Groups 11. Content Analysis 12. Discourse Analysis (Margarethe Olbertz-Siitonen) 13. Surveys 14. Descriptive Statistics 15. Inferential Statistics 16. Experimental Design 17. Mixed Methods (Malynnda Johnson) 18. Rhetorical Criticism 19. The Process of Critique (James P. Dimock) 20. Methods of Performance (Desirée D. Rowe and Michael Tristano, Jr.)

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VerlagTaylor & Francis Ebooks
EinbandAdobe Digital Editions
Erscheinungsjahr2024
Seitenangabe340 S.
AusgabekennzeichenEnglisch
Abbildungen72 schwarz-weiße Abbildungen, 38 schwarz-weiße Fotos, 34 schwarz-weiße Zeichnungen, 8 schwarz-weiße Tabellen
Auflage24004 A. 4. Auflage
PlattformEPUB
AutorCroucher, Stephen M. / Cronn-Mills, Daniel

Über den Autor Stephen M. Croucher

Stephen M. Croucher is a professor in the Department of Communication at Clemson University, U.S.A. He studies organizational and intercultural communication. He has authored more than 130 journal articles and authored/co-edited more than 15 books. He has served as the editor of the Journal of Intercultural Communication Research, Speaker & Gavel, and the Review of Communication, and is editor-elect for Communication Monographs. He is a fellow of the International Communication Association and president of the World Communication Association.Stephanie Kelly is a professor of data and communication at North Carolina A&T State University, U.S.A. Her research focuses on presence variables such as immediacy, credibility, and solidarity in workplace, educational, and technology-mediated contexts. She has published over 100 peer-reviewed articles in journals such as Communication Education, Communication Quarterly, and the International Journal of Business Communication. She currently serves as editor-elect of the Review of Communication.Cheng Zeng is an associate professor in the Department of Communication at North Dakota State University, U.S.A. His research focuses on organizational communication phenomena, including organizational dissent, assimilation, and workplace freedom of speech across diverse cultural contexts. His work has been published in well-regarded communication journals such as the Journal of Communication Management, Journal of Strategic Communication, and Communication Studies.

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