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The Positive Case for Negative Campaigning

Artikelnummer: 978-0-226-20216-7
Einband: Kartonierter Einband (Kt)
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For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
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VerlagUniversity Presses
EinbandKartonierter Einband (Kt)
Erscheinungsjahr2015
Seitenangabe256 S.
AusgabekennzeichenEnglisch
MasseH2.3 cm x B1.5 cm x D0.2 cm 397 g
CoverlagUniversity of Chicago Press (Imprint/Brand)
AutorMattes Kyle / Redlawsk David P.

Über den Autor Mattes Kyle

Kyle Mattes is assistant professor of political science at the University of Iowa. David P. Redlawsk is professor of political science at the Eagleton Institute's Center for Public Interest Polling at Rutgers University. He is coauthor of several books, including Why Iowa?, also published by the University of Chicago Press.

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