The Fundamentals of Social Media

Artikelnummer: 978-3-032-31081-1
Einband: Kartonierter Einband (Kt)
Verfügbarkeit: Noch nicht erschienen, November 2026
CHF 116.00
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This book is a comprehensive resource for upper-undergraduate level students, academics and professionals across five disciplines: communication, digital media, business, psychology, and the social sciences. The book provides insights into social media strategies, ethical considerations, and emerging technologies. It covers key theories, case studies, and practical applications, addressing topics such as digital activism, social media marketing, global political dynamics, and even the implications for virtual reality and the metaverse. Such diverse exploration makes it a valuable tool for making informed decisions and staying competitive in various fields. This book stands out for its high volume of recent statistics, examples, and case studies?in fact, many sources are from 2022-2026?and for its interdisciplinary approach, bridging theory with practical applications across multiple fields. It also explores the impact of social media on mental health and intercultural relations. The comprehensive coverage of current and emerging technologies, combined with recommendations and solutions to common problems (e.g., social media addiction, technology overload, identity theft, etc.), makes it an essential resource for students, academics and practitioners who need to navigate the complexities of the digital landscape.


EUDR exemption - product or manufacturing materials placed on the market prior to 31.12.2025.

This book is a comprehensive resource for upper-undergraduate level students, academics and professionals across five disciplines: communication, digital media, business, psychology, and the social sciences. The book provides insights into social media strategies, ethical considerations, and emerging technologies. It covers key theories, case studies, and practical applications, addressing topics such as digital activism, social media marketing, global political dynamics, and even the implications for virtual reality and the metaverse. Such diverse exploration makes it a valuable tool for making informed decisions and staying competitive in various fields. This book stands out for its high volume of recent statistics, examples, and case studies?in fact, many sources are from 2022-2026?and for its interdisciplinary approach, bridging theory with practical applications across multiple fields. It also explores the impact of social media on mental health and intercultural relations. The comprehensive coverage of current and emerging technologies, combined with recommendations and solutions to common problems (e.g., social media addiction, technology overload, identity theft, etc.), makes it an essential resource for students, academics and practitioners who need to navigate the complexities of the digital landscape.


EUDR exemption - product or manufacturing materials placed on the market prior to 31.12.2025.
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VerlagSpringer International Publishing
EinbandKartonierter Einband (Kt)
Erscheinungsjahr2026
Seitenangabe946 S.
AusgabekennzeichenEnglisch
AbbildungenXXXIV, 912 p.
MasseH23.5 cm x B15.5 cm
CoverlagSpringer (Imprint/Brand)
ReiheSpringer Texts in Social Sciences
AutorMatusitz, Jonathan

Alle Bände der Reihe "Springer Texts in Social Sciences"

Über den Autor Jonathan Matusitz

Jonathan Matusitz has been a professor in the Nicholson School of Communication and Media at the University of Central Florida since 2006. His research focuses on global communication, the role of communication in terrorism, symbolism in terrorism, and the internationalization of culture and new media. He has already published 10 academic books as a single or first author: Terrorism & Communication: A Critical Introduction (2013); Symbolism in Terrorism: Motivation, Communication, and Behavior (2015); Online Jihadist Magazines to Promote the Caliphate: Communicative Perspectives (2019); Global Jihad in Muslim and non-Muslim Contexts (2020); Female Terrorism in America: Past and Current Perspectives (2020); Communication in Global Jihad (2021); Fundamentals of Public Communication Campaigns (2022); From Child Terrorism to Peace Activism (2022); Jihad in Sub-Saharan Africa: The Role of Digital Media (2024); and Communication in the Metaverse (2024). Jonah Lynne is a student researcher at the University of Central Florida. A highly accomplished Honors student, his research focuses on social media campaigns, campaigns against hate, campaigns against antisemitism, and approaches to enhance anti-terrorist narratives. The research methods that he employs consist of qualitative interviewing, theoretical analysis, and case studies. In addition, Jonah holds several positions as officer in educational activist think-thanks.

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