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The Advertising Agency (RLE Marketing) (eBook)

Procedure and Practice
Artikelnummer: 978-1-317-63856-8
Einband: PDF
Verfügbarkeit: Download, sofort verfügbar (Link per E-Mail)
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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
ebookqueries@tandf.co.uk; TEXT_AND_DATA_MINING_PROHIBITED_03
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
ebookqueries@tandf.co.uk; TEXT_AND_DATA_MINING_PROHIBITED_03
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VerlagTaylor & Francis Ebooks
EinbandPDF
Erscheinungsjahr2014
Seitenangabe318 S.
AusgabekennzeichenEnglisch
Masse6'290 KB
PlattformPDF
AutorKeeler, Floyd Y. / Haase, Albert E.

Über den Autor Floyd Y. Keeler

Floyd Y. Keeler, Albert E. Haase

Weitere Titel von Floyd Y. Keeler

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