Social Media in Sport

Gashaw Abeza is an Associate Professor of Sport Management in the Department of Kinesiology at Towson University. His research focuses on marketing communication, particularly digital media within the sport context. He has published scholarly works examining theories in sport management.Jessica R. Braunstein-Minkove is a Professor in the Department of Kinesiology at Towson University. Her research is two-fold, focusing on sport marketing, addressing consumer behavior, sport branding, and brand management, and sport pedagogy, assessing high impact practices and other innovative and developmental pedagogical practices.Norm O'Reilly is a Professor of Sport Management at the University of Florida. His research focuses on marketing analytics, sponsorship, social media, sport finance, social marketing, tourism marketing, and management education.Kwame J. A. Agyemang is a Professor of Sport, Organizations, and Society and the George and Betty Blanda Endowed Professor in Sport Leadership at the University of Kentucky. His research currently focuses on impact-focused investments in African sport, not only as business ventures but also as ways to build skills and capacity for individuals, organizations, and broader systems.