Relationship Marketing

Name: Relationship Marketing
SKU: 978-1-4129-3121-2
Price: 266.00 CHF
Availability: InStock

A Consumer Experience Approach

Artikelnummer: 978-1-4129-3121-2

Einband: Fester Einband

Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen

CHF 266.00

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Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

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Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

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Verlag	Sage Publications
Einband	Fester Einband
Erscheinungsjahr	2010
Seitenangabe	216 S.
Ausgabekennzeichen	Englisch
Masse	H24.2 cm x B17.0 cm 520 g
Coverlag	SAGE Publications Inc (Imprint/Brand)
Reihe	SAGE Advanced Marketing Series
Autor	Baron, Steve / Conway, Tony / Warnaby, Gary

Alle Bände der Reihe "SAGE Advanced Marketing Series"

Über den Autor Steve Baron

Steve Baron received a MSc in Statistics from the University of Leeds, United Kingdom, and a MSc in Management Science, University of Manchester Institute of Science and Technology, United Kingdom. He has been published in many service journals as well as in mainstream marketing and business/management journals.