Public Relations: Strategies and Tactics, Global Edition (International eBook) (eBook)

Part 1: The Public Relations Profession

1. Public Relations Today
2. Careers in Public Relations
3. The Growth of a Profession
4. Departments and Firms
5. Ethics and the Law

Part 2: The Public Relations Process

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition, Conflict and Crisis

Reaching Diverse Audiences

Part 3: Public Relations Tactics

The Traditional Mass Media

Online and Social Media

Meetings, Events and Promotions

Part 4: Areas of Public Relations Practice

Global Public Relations

Corporate Public Relations

Entertainment, Sports and Tourism

Government and Politics

Nonprofit, Health and Education