Marketing

Basic of marketing
Artikelnummer: 978-3-659-35590-5
Einband: Kartonierter Einband (Kt)
Verfügbarkeit: Folgt in ca. 5 Arbeitstagen
CHF 333.00
decrease increase

Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning.

Marketing book describe definition marketing, marketing research, consumer behavior basics. Presented definitions of marketing, marketing research definitions of consumer behavior refinement. There is describe marketing strategy, international marketing, social network marketing. Also there is submitted definition what is quantitative and qualitative methods. Important role take part in this book segmentation, target market, positioning.

Schreiben Sie Ihre eigene Bewertung
  • Nur registrierte Benutzer können Produkte bewerten
*
*
Schlecht
Sehr gut
*
*
*
*
VerlagLAP Lambert Academic Publishing
EinbandKartonierter Einband (Kt)
Erscheinungsjahr2015
Seitenangabe292 S.
AusgabekennzeichenEnglisch
MasseH22.0 cm x B15.0 cm x D1.9 cm 453 g
AutorI¿orait¿, Margarita

Über den Autor Margarita I¿orait¿

Margarita Isorait¿ is associated professor in Vilnius college. She is author of 49 scientific article and one book and monography. Her research field is internet marketing, marketing strategy, strategic planning and strategic management. She has 15 years teaching experience.

Weitere Titel von Margarita I¿orait¿

Produktbewertungen
Nur registrierte Benutzer können Produkte bewerten