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Marketing and Psychology

Understanding Customer Behaviour with the ABC Approach
Artikelnummer: 978-1-032-89116-3
Einband: Fester Einband
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This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

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VerlagTaylor and Francis
EinbandFester Einband
Erscheinungsjahr2026
Seitenangabe264 S.
AusgabekennzeichenEnglisch
Abbildungenschwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss
MasseH23.4 cm x B15.6 cm 670 g
CoverlagRoutledge (Imprint/Brand)
AutorBowden-Green, Tom / Wise, Luan

Über den Autor Tom Bowden-Green

Tom Bowden-Green spent 11 years in PR agency roles before moving to academia in 2013. He completed a PhD at the University of Bath and is now a Senior Lecturer teaching marketing and psychology at Bristol Business School, UWE Bristol, UK.Luan Wise is a seasoned industry practitioner with 25 years of agency, client-side and consultancy experience. She is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire, UK.

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