International and Cross-Cultural Business Research

Artikelnummer: 978-1-4739-7588-0
Einband: Fester Einband
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Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

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VerlagSage Publications
EinbandFester Einband
Erscheinungsjahr2017
Seitenangabe200 S.
AusgabekennzeichenEnglisch
MasseH24.2 cm x B17.0 cm 510 g
CoverlagSage Publications Ltd (Imprint/Brand)
AutorUsunier Jean-Claude / van Herk, Hester / Lee Julie Anne

Über den Autor Usunier Jean-Claude

Jean-Claude Usunier is Emeritus Professor in the Faculty of Business and Economics at the University of Lausanne, Switzerland. He has more than 30 years' experience in cultural and linguistic aspects of international marketing, intercultural business negotiations, and comparative management and has published 15 books and many research articles in international journals.

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