Global Business

Connecting Theory to Reality
Artikelnummer: 978-1-138-22256-4
Einband: Fester Einband
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This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts."Paik,Chen, and Kwonprovide an impressive exploration of the main drivers of global business and their implications for international business practice. Thisbook offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion." ? Jonathan Doh, Villanova University, USA,and co-author, International Management: Culture, Strategy and Behavior "Through the use of case studies, Paik, Kwon, andChen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who areinterested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain."Rosalie L. Tung, Simon Fraser University, Canada
This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts."Paik,Chen, and Kwonprovide an impressive exploration of the main drivers of global business and their implications for international business practice. Thisbook offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion." ? Jonathan Doh, Villanova University, USA,and co-author, International Management: Culture, Strategy and Behavior "Through the use of case studies, Paik, Kwon, andChen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who areinterested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain."Rosalie L. Tung, Simon Fraser University, Canada
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VerlagTaylor & Francis
EinbandFester Einband
Erscheinungsjahr2017
Seitenangabe402 S.
AusgabekennzeichenEnglisch
MasseH23.5 cm x B15.7 cm x D2.7 cm 745 g
AuflageRevised edition
AutorPaik, Yongsun / Chen, Dong

Über den Autor Yongsun Paik

Yongsun Paik is Professor of International Business and Management, Director of the Center for International Business Education (CIBE), and the Center for Asian Business at Loyola Marymount University (LMU) in Los Angeles, CA, USA. Before joining LMU in 1991, he served as a country economist at the Export-Import Bank of Korea and a researcher at the Korea Ministry of Finance.Dong Chen is Professor of International Business and Strategic Management at Loyola Marymount University (LMU) in Los Angeles, CA, USA. He also serves as Chair of the Management Department and Research Director of the Center for International Business Education at LMU.William (Bill) Newburry is Professor, prior Department Chair, and the Ryder Eminent Scholar of Global Business at Florida International University (FIU) and an Academy of International Business (AIB) Fellow. Bill currently serves as Editor of AIB Insights and President of the Consortium for Undergraduate International Business Education (CUIBE).Dan Prud'homme is Assistant Professor at Florida International University (FIU)'s College of Business in Miami, FL, USA. Prior to joining academia, Dan worked for a decade in China, specializing in intellectual property and innovation management, nonmarket strategies, and international trade.

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