Phoenix Specialisations, #2
Artikelnummer: 979-8-232-62315-9
Einband: Adobe Digital Editions
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Forecasting isn't about predicting the future. It's about preparing the next move.
In Phoenix Specialisations No. 02: Forecasting Under Fire, Dr. Leticia Lilleström reframes financial forecasting as a leadership operating system, not a spreadsheet exercise. Designed for CFOs, CEOs, finance leaders, and strategic operators, this volume shows how to turn volatile markets into structured, pre-authorised action.
Instead of chasing perfect models, this book teaches a practical doctrine built on scenario layers, anchor points, and the 13-week cash lens, a system that helps leadership teams move early, communicate clearly, and protect liquidity under pressure.
Inside, you'll learn how to:
- Build three living forecast scenarios: Base, Upside, and Downside
- Define anchor points that trigger immediate action
- Run a 13-week cash forecasting rhythm without slide decks or noise
- Replace variance commentary with pre-authorised decisions
- Create models leaders actually use, not just finance teams
- Align finance, operations, and leadership around a single cadence
- Turn external signals into early, controlled movement
This is not a technical modelling manual.
It is a leadership playbook for decision-making under uncertainty.
Part of the Phoenix Specialisations series, each volume isolates a core pillar of modern financial architecture and converts doctrine into board-ready action. These concise, high-impact books are designed to be read in one sitting and implemented the same week.
If you are a:
- CFO or finance director navigating uncertainty
- CEO seeking faster, calmer decision cycles
- Startup or scale-up leader managing cash risk
- Strategy or operations executive responsible for performance
- Investor, board member, or advisor evaluating financial discipline
This book gives you a practical system for velocity without haste.