Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0 (eBook)

Nilanjan Ray, PhD, is an Associate Professor of Management Studies at JIS University, West Bengal, India. He was earlier Associate Professor and Head of Department at the Institute of Leadership Entrepreneurship and Development as well as Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics at Adamas University, India. He has supervised doctoral and postgraduate students; published research papers, conference proceedings, and research handbooks; and is a reviewer and editorial board member for several journals.Amitava Basu, PhD, is the Principal of Banwarilal Bhalotia College, West Bengal, India. He has many research papers in journals of national and international repute. He has completed research projects of the Indian University Grants Commission and has acted as research supervisor to PhD students. He is also involved in community service and different social projects.Santanu Mallick, PhD, is an Assistant Professor of Commerce at Banwarilal Bhalotia College, West Bengal, India. He also held the position of Additional Treasury Officer in the Bongaon Treasury under the Department of Finance, Government of West Bengal. He has presented research papers at national and international conferences, seminars, and webinars and is the coordinator of the Entrepreneurship Development Cell-Swabalamban of Banwarilal Bhalotia College, Asansol.Amalendu Samanta, PhD, is Assistant Professor of Commerce and Bursar at Banwarilal Bhalotia College, West Bengal, India. His scholarly contributions include papers published in national and international journals and edited volumes. He authored the book Financial Accounting Premiere, and also served as the editor for compilations of research articles in different edited volumes. Dr. Samanta's expertise lies in the fields of accounting and financial management.