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Communication in Political Campaigns (eBook)

Functional Analysis of Election Messages
Artikelnummer: 978-1-4331-8403-1
Einband: Adobe Digital Editions
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This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

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VerlagPeter Lang Inc., International Academic Publishers
EinbandAdobe Digital Editions
Erscheinungsjahr2022
Seitenangabe336 S.
AusgabekennzeichenEnglisch
Masse1'752 KB
Auflage22002 A. 2. Auflage
PlattformEPUB
AutorBenoit, William L.

Über den Autor William L. Benoit

William L. Benoit is Distinguished Professor at the University of Alabama, Birmingham. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.

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