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Artificial Intelligence and Transforming Digital Marketing

Artikelnummer: 978-3-031-35827-2
Einband: Fester Einband
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This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.


This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.


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VerlagSpringer
EinbandFester Einband
Erscheinungsjahr2023
Seitenangabe1228 S.
AusgabekennzeichenEnglisch
MasseH24.1 cm x B16.0 cm x D7.7 cm 2'154 g
ReiheStudies in Systems, Decision and Control
AutorHamdan, Allam (Hrsg.) / Aldhaen, Esra Saleh (Hrsg.)

Alle Bände der Reihe "Studies in Systems, Decision and Control"

Über den Autor Allam (Hrsg.) Hamdan

Allam Hamdan is Full Professor, he is listed within the world's top 2% scientists list by Stanford University, and he is Dean of College of Business and Finance at Ahlia University, Bahrain. He is Author of many publications in regional and international journals that discussed several accountings, financial and economic issues concerning the Arab world. In addition, he has interests in educational related issues in the Arab world universities like educational governance, investment in education and economic growth. He has awarded the First Prize of Al-Owais Creative Award, UAE, 2019 and 2017; the Second Prize of Rashid bin Humaid Award for Culture and Science, UAE, 2016; the Third Prize of Arab Prize for the Social Sciences and Humanities, 2015, and the First Prize of "Durrat Watan", UAE, 2013. He is Member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education.

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