An empirical research on customer satisfaction

This book has been primarily designed for the research scholars and Post graduate students of commerce and management. It would be immensely used to practicing managers. This book captures the significance of customer satisfaction in the globalized market. This book is intended to provide various theoretical and managerial aspects of customer satisfaction. Chapter 1 deals with important theories, concepts, issues related to customer satisfaction, objectives, need, company profile and limitation of the study. Chapter 2 is devoted to the research methodology, data analysis and interpretation. Chapter 3 presents the major findings of the research, suggestions and conclusion.