AIDS and Business

Saskia Faulk is a DBA candidate at the University of Plymouth, UK. Her current research focuses on media in public health communication. She works as media educator and consultant and has written extensively on communication, marketing, and media.Jean-Claude Usunier is Honorary Professor of Marketing at HEC, University of Lausanne, Switzerland. His research interests include cultural dimensions of international marketing and cross-cultural and comparative management. He has published more than ten books and over thirty articles in academic journals. His latest books are Marketing Across Cultures (with Julie Anne Lee, 2012) and International and Cross-Cultural Management Research (with Hester van Herk and Julie Anne Lee, 2017).