• Home /
  • A Practical Guide to Ethics in Public Relations (eBook)

A Practical Guide to Ethics in Public Relations (eBook)

Artikelnummer: 978-1-4422-7275-0
Einband: Adobe Digital Editions
Verfügbarkeit: Download, sofort verfügbar (Link per E-Mail)
CHF 50.95
decrease increase

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.

Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.

Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Schreiben Sie Ihre eigene Bewertung
  • Nur registrierte Benutzer können Produkte bewerten
*
*
Schlecht
Sehr gut
*
*
*
*
VerlagBloomsbury eBooks US
EinbandAdobe Digital Editions
Erscheinungsjahr2018
Seitenangabe252 S.
AusgabekennzeichenEnglisch
Abbildungen28 b/w illustrations; 13 textboxes
Auflage18001 A. 1. Auflage
PlattformEPUB
AutorLuttrell, Regina / Ward, Jamie

Über den Autor Regina Luttrell

Regina M. Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media,and Case Studies in Strategic Communication.Luke W. Capizzo is Assistant Professor of Public Relations at Michigan State University, USA. His research has been published in the Journal of Public Relations Research, Public Relations Review, Public Relations Inquiry, International Journal of Strategic Communication, Corporate Communications: An International Journal, and Journal of Public Relations Education.Adrienne A. Wallace is Associate Professor of Advertising and Public Relations at Grand Valley State University, USA. She serves as Editor-in-Chief of the Journal of Public Relations Education (JPRE) and is the advisor for GrandPR, a student-powered integrated Communications firm and GVPRSSA.

Weitere Titel von Regina Luttrell

Produktbewertungen
Nur registrierte Benutzer können Produkte bewerten