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Marketing

Analysis and strategy

For the 15th edition of Marketing - Analysis and Strategy, Richard Ku¿hn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.

Artikelnummer: 978-3-85932-871-6
Fr. 39.90
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For the 15th edition of Marketing - Analysis and Strategy, Richard Ku¿hn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.

Produktspezifikation
Verlag Werd & Weber
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2017
Seitenangabe 156 S.
Ausgabekennzeichen Englisch
Abbildungen PB; Includes numerous check lists and worksheets
Masse H29.8 cm x B21.2 cm x D1.5 cm 616 g
Artikelart Lager
Autor Kühn, Richard / Fuhrer, Urs
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Produktspezifikation
Verlag Werd & Weber
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2017
Seitenangabe 156 S.
Ausgabekennzeichen Englisch
Abbildungen PB; Includes numerous check lists and worksheets
Masse H29.8 cm x B21.2 cm x D1.5 cm 616 g
Artikelart Lager
Autor Kühn, Richard / Fuhrer, Urs
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