From the Boiler Room to the Living Room (eBook)

Author Mitch Anthony has been recognized as the voice of conscience
for the financial services industry. For more than a decade, he has
shown advisors how building authentic, genuine relationships can
serve clients' best interests and build heathly--and
financially successful--practices at the same time.

In From the Boiler Room to the Living Room, Mitch
examines where the financial services industry has failed in the
past, and what it needs to do to restore trust at both the
individual and industry levels. He teaches readers how to better
understand the emotional significance of the money that clients
entrust to their advisors and the struggles they face as they
attempt to get "more life for their money." The book also discusses
why venture philosophy, funding single moments, and rethinking
one's purpose in life is more important to clients than net worth
or asset allocation. Finally, it discusses how to develop dialogues
that forge meaningful, long-term client connections--in other
words, how to stop selling and start listening.